Small business owners are smart, savvy and creative. This is, oftentimes, what causes more confusion with prospects. Let’s use an example to make it clearer. Imagine you’re at a networking event and you’re talking to someone who could be an ideal client. You’re really focused in on them. You’re listening carefully to their every word. You begin to realize they’re not talking about their …….

A common 21st century phrase is ‘podcast’ an odd combination of the words iPod and Broadcast; the iPod being, Apples market dominatingly popular portable MP3 player. This expression is used to define a technology that lets users routinely download available audio files for listening to later, and is no longer exclusive to the iPod as many other software and hardware combinations now be used for …….